Apply now before your territory is gone! Submit your Retailer Application today.

How It Works

How It Works

Review our steps on how to apply as a retailer, what to expect, and how to purchase your first opening bundle!

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1

The Application Process

Boutique application process

Whether you want to sell on your own website, a Facebook group, or an existing website like Amazon or eBay, Pete + Lucy is the answer. There are no limits when you have a worldwide audience to market to!

How does the application process work?

First, fill out our Boutique Application. We will carefully review your application and evaluate your city for availability. If space is available, your application will be approved, and you will be emailed onboarding instructions!

When will I know I'm approved?

We evaluate candidates every Tuesday & Wednesday and notify them on Wednesday evenings. Keep an eye out for an email or a text about your application approval.

What happens if I'm selected?

If selected, you will be emailed further onboarding instructions, including the links needed to purchase your Opening Bundle!

Boutique application process

Whether you want to sell on your own website, a Facebook group, or an existing website like Amazon or eBay, Pete + Lucy is the answer. There are no limits when you have a worldwide audience to market to!

How does the application process work?

First, fill out our Boutique Application. We will carefully review your application and evaluate your city for availability. If space is available, your application will be approved, and you will be emailed onboarding instructions!

When will I know I'm approved?

We evaluate candidates every Tuesday & Wednesday and notify them on Wednesday evenings. Keep an eye out for an email or a text about your application approval.

What happens if I'm selected?

If selected, you will be emailed further onboarding instructions, including the links needed to purchase your Opening Bundle!

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2

How to Purchase

Once approved, you are eligible!

If your application was selected and approved, congratulations! You're now eligible to purchase your first clothing bundle.

Each new Retailer will first select an Opening Bundle to stock the business. We have three sizes to choose from, and each bundle will be seasonally appropriate and will include a mix of items from our core line, which consists of a variety of prints, styles, and sizes so you can appeal to the most significant number of customers possible and become familiar with most of what we have to offer.

When you're ready to purchase a bundle, use the unique purchase link we emailed to you.

Payment plans available!

We offer payment plan options for Retailers to make starting their business as easy and stress-free as possible. No credit check, no fees, and no interest! It's the perfect way to ease into your inventory to give you time to sell before paying in full.

How do I lock down my territory?

Once we process your opening bundle order, you are officially a Pete + Lucy Retailer and have locked down your territory!

Because we limit the number of Retailers in an area, we have a minimum of $175 per month. This minimum ensures that all the Retailers we hold areas for are active and current. This will begin the month AFTER an Opening Bundle is shipped to give new Retailers time to start. We offer one waiver per calendar year for times when a Retailer may need a little assistance and offer courtesy waivers from time to time for extended illness, maternity leave, or other family hardships that someone may find themselves in.

What's next?

From there, the excitement begins! We offer brand-new items every single week! On Mondays, you'll have the opportunity to purchase our newest core line items and matching accessories. On Sundays, you will be offered a chance to order from customer-made preorders! Our items are exclusive to our retailers and won't be found elsewhere!

In addition to our weekly releases, we also offer weekly preorders. These items are outside our core line, such as sibling sets, boy collections, mommy & me styles, holidays, and anything else that may differ from what we typically offer. Preorders are an excellent opportunity to get orders from your customers and order exactly what you need for them!

Once approved, you are eligible!

If your application was selected and approved, congratulations! You're now eligible to purchase your first clothing bundle.

Each new Retailer will first select an Opening Bundle to stock the business. We have three sizes to choose from, and each bundle will be seasonally appropriate and will include a mix of items from our core line, which consists of a variety of prints, styles, and sizes so you can appeal to the most significant number of customers possible and become familiar with most of what we have to offer.

When you're ready to purchase a bundle, use the unique purchase link we emailed to you.

Payment plans available!

We offer payment plan options for Retailers to make starting their business as easy and stress-free as possible. No credit check, no fees, and no interest! It's the perfect way to ease into your inventory to give you time to sell before paying in full.

How do I lock down my territory?

Once we process your opening bundle order, you are officially a Pete + Lucy Retailer and have locked down your territory!

Because we limit the number of Retailers in an area, we have a minimum of $175 per month. This minimum ensures that all the Retailers we hold areas for are active and current. This will begin the month AFTER an Opening Bundle is shipped to give new Retailers time to start. We offer one waiver per calendar year for times when a Retailer may need a little assistance and offer courtesy waivers from time to time for extended illness, maternity leave, or other family hardships that someone may find themselves in.

What's next?

From there, the excitement begins! We offer brand-new items every single week! On Mondays, you'll have the opportunity to purchase our newest core line items and matching accessories. On Sundays, you will be offered a chance to order from customer-made preorders! Our items are exclusive to our retailers and won't be found elsewhere!

In addition to our weekly releases, we also offer weekly preorders. These items are outside our core line, such as sibling sets, boy collections, mommy & me styles, holidays, and anything else that may differ from what we typically offer. Preorders are an excellent opportunity to get orders from your customers and order exactly what you need for them!

Clock photo

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3

Pete + Lucy Retailer Perks

Pete + Lucy wants to support your family, business, and passions. All Pete + Lucy Retailers can enjoy exclusive access to complimentary learning & community materials and programs.

You will have access to The Boutique Blueprint Website with educational materials and access to two private Pete + Lucy community Facebook groups.

Looking for additional ideas on how to sell? Click here.

Woman smiling at computer

Pete + Lucy wants to support your family, business, and passions. All Pete + Lucy Retailers can enjoy exclusive access to complimentary learning & community materials and programs.

You will have access to The Boutique Blueprint Website with educational materials and access to two private Pete + Lucy community Facebook groups.

Looking for additional ideas on how to sell? Click here.

Retailer Spotlight

View All Retailers

Ready to Apply?

Visit our Get Started page to browse our Opening Bundle options and fill out your application!

Get Started
Sezzle 
Buy now, pay later
4 Payments | 0% interest
Choose sezzle at checkout.Buy now, pay later
Sezzle
4 payments | 0% interest
Choose Sezzle at checkout.

FAQ's

How does the $175 monthly minimum order work?
Do I have to pay the full price of the opening bundle up front?
Can I purchase a sample prior to signing up?
How much can I make as a Retailer?
Do I have to sign a contract?
Can I sell this line if I already have a boutique or am a direct sales rep for another company?
How does the compensation work?
How much can I make as a Retailer?
What is your refund policy?