Turn Your passion into your paycheck

Start Your Own Boutique

Run your own business without sacrificing your own personal needs.

  • Passion is the heart of our operations
  • Exclusive outfits ONLY sold through P+L Retailers
  • We encourage Retailers to balance business & family
  • Payment plans available for Retailers
About Pete + Lucy

How is Pete + Lucy


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Our Clothing

  • High-quality, buttery-soft fabric
  • Fresh releases each week to help keep customers excited and engaged
  • Adorable boutique styles at affordable prices
  • Styles for all genders with fun patterns
View Our Gallery
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Our Exclusivity

  • Custom outfits ONLY available to P+L Retailers
  • 3 new releases every single week
  • Limited runs, so everything is unique
  • Less than 1,000 of each outfit will ever be made, creating a "hot item" for your customers
  • Preorders available for holiday-themed outfits, family collections, & more
Read About Pete + Lucy
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Our Market

  • No market saturation
  • Each application is hand-selected
  • Individual cities are monitored for Retailer density
  • Unique inventory exclusive to our Retailers
How to Sell
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And You

  • Run your business your own way
  • Complimentary educational materials from Boutique Blueprint
  • Access to our private Facebook group
Start Your Own Boutique
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Get a look for


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I had a dream of being a

small business

– Kelsey Mccue-Long P+L Retailer since 2020
Read Kelsey’s Story
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You’ve got questions, we’ve got answers!

Read our FAQ's