01.
Submit an
Application

02.
Wait for
Approval

03.
We Process Your First Bundle

04.
Lock Down
Territory

Step

Submit an Application

How does the application process work?

First, fill out our Boutique Application. We will carefully review your application and evaluate your city for availability. If space is available, your application will be approved.

When will I know I’m approved?

We evaluate candidates within 24 hours of receiving the application (excluding weekends).

What happens if I’m selected?

During the application process you will select your Opening Bundle. Upon approval, payment is processed for your selected bundle and it is shipped directly to you!

Please fill in your personal information to get started

First Name*Last Name*Business Name (Optional)Email*Phone*How did you hear about us?

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Now it's time to choose your Opening Bundle!

We will only charge you for your Opening Bundle if your territory is approved. If your territory is not approved, no charges will apply. Territories are approved within 24 hours (excluding weekends and holidays).

Baby Bundle

Includes: 20 pieces from our current seasonal collection core line and our preorder collections.

Your Investment

$284

Average Retail Value

$568

Mini Bundle

Boss Bundle

Includes: 80 pieces from our current seasonal collection core line and our preorder collections.

Your Investment

$1,022

Average Retail Value

$2,272

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Enter your shipping address

Reminder: Your card will not be processed until you are approved.

Street Address*City*State*Zip Code*

Enter your credit or debit card information below

Reminder: Your card will not be processed until you are approved.

Name (as it appears on your CC)*Credit Card Number*Exp. (MM/YY)*CVV*Billing address*

Please enter your billing address below if it is different from your shipping address.

Best way to reach you*

In case there's a billing issue, what is the best method to reach you by?

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← Back

Congrats you have chosen your first bundle and we will begin processing your application and notify you within 24 hours if approved.

Oops! Something went wrong while submitting the form

Step

Wait for Approval

Almost there...

We evaluate candidates every Tuesday & Wednesday and notify them on Wednesday evenings. Keep an eye out for an email or a text about your application approval.

If you are selected, you will be emailed further onboarding instructions, including the links needed to purchase your Opening Bundle!

If you haven’t yet, fill out our Boutique Application to start the process.

Step

Buy Your First Bundle

I’m approved! Now what?

Once your application is approved, you're now eligible to purchase your first inventory order. You can view all the bundle pricing and details below. When you're ready to purchase inventory, use the unique purchase link we emailed you

Don't forget that to stay an active retailer, we require that you spend at least $175 per calendar month in inventory.

Step

Lock Down Your Area

Start selling in your area!

Once purchased, you are officially a Pete + Lucy Retailer and have locked down your territory!

Step

Wait for Approval

Almost there...

We evaluate candidates within 24 hours of receiving your application. Keep an eye out for an email or a text about your application approval.

If you are selected, you will be emailed further onboarding instructions. During the application process you had the opportunity to choose your first bundle. We will process payment and ship your very first bundle!

If you haven’t yet, fill out our Boutique Application to start the process.

Step

We Process Your First Bundle

I’m approved! Now what?

Once your application is approved, we will process your bundle choice from your application and ship it to you to start selling!

Don't forget that to stay an active Retailer, we require that you spend at least $175 per calendar month in inventory.

Step

You've Locked Down Your Area

Start selling in your territory!

Once we process your bundle order, you are officially a Pete + Lucy Retailer and have locked down your territory!

Need ideas on how to sell?

Check out our How to Sell guide for fresh ideas!

How to Sell

Opening Bundles

Baby
Bundle

$284
‍investment

Mini
Bundle

$550
investment

Boss
Bundle

$1,022
investment

Baby
Bundle

Ease into having your own business with our quick start option.

Your Investment

$284

Average Retail Value

$568

Mini
‍Bundle

Start off slow and steady with a darling variety pack that will help you ease into being a business owner.

Your Investment

$550

Average Retail Value

$1,136

5% Savings

Includes:

40 pieces from our current seasonal collection core line and our preorder collections.

10 accessories

Free Shipping

Photo of 4 girls sitting down in P+L clothes

Boss
‍Bundle

Stock your boutique handsomely with our biggest bundle.

Your Investment

$1,022

Average Retail Value

$2,272

10% Savings

Includes:

80 pieces from our current seasonal collection core line and our preorder collections.

20 accessories

Free Shipping

Sezzle
Buy now, pay later
4 Payments | 0% interest
Choose sezzle at checkout.

Buy now, pay later
Sezzle
4 payments | 0% interest
Choose Sezzle at checkout.

Official Pete + Lucy Retailer Perks

Pete + Lucy wants to support your family, business, and passions. All Pete + Lucy Retailers can enjoy exclusive access to complimentary learning & community materials and programs.

Complimentary access to The Boutique Blueprint Website with educational materials.

Access to two private Pete + Lucy community Facebook groups.

A one month waiver of the minimum order requirement each year to use at your discretion.

Start
Your Own
Boutique

Start Your Own Boutique

Step

Submit an Application

Baby Bundle

Mini Bundle

Boss Bundle

Step

Wait for Approval

Almost there...

Step

Buy Your First Bundle

I’m approved! Now what?

Step

Lock Down Your Area

Start selling in your area!

Step

Wait for Approval

Almost there...

Step

We Process Your First Bundle

I’m approved! Now what?

Step

You've Locked Down Your Area

Start selling in your territory!

Need ideas on how to sell?

Opening Bundles

Baby
Bundle

Mini
‍Bundle

Boss
‍Bundle

Official Pete + Lucy Retailer Perks

FAQ's

StartYour OwnBoutique

Start Your Own Boutique

Step

Submit an Application

Baby Bundle

Mini Bundle

Boss Bundle

Step

Wait for Approval

Almost there...

Step

Buy Your First Bundle

I’m approved! Now what?

Step

Lock Down Your Area

Start selling in your area!

Step

Wait for Approval

Almost there...

Step

We Process Your First Bundle

I’m approved! Now what?

Step

You've Locked Down Your Area

Start selling in your territory!

Need ideas on how to sell?

Opening Bundles

BabyBundle

Mini‍Bundle

Boss‍Bundle

Official Pete + Lucy Retailer Perks

FAQ's

How does the $175 monthly minimum order work?

Do I have to pay the full price of the opening bundle up front?

Can I purchase a sample prior to signing up?

How much can I make as a Retailer?

Do I have to sign a contract?

Can I sell this line if I already have a boutique or am a direct sales rep for another company?

How does the compensation work?

How much can I make as a Retailer?

What is your refund policy?

Start
Your Own
Boutique

Baby
Bundle

Mini
‍Bundle

Boss
‍Bundle