Start
Your Own
Boutique

Start Your Own Boutique

Submit Application
Icon with paper and check mark

01.
Submit an
Application

clock icon

02.
Wait for
Approval

Shop icon with heart

03.
Buy Your
First Bundle

Lock icon

04.
Lock Down
Territory

Step

1.

Submit an Application

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Boutique Application
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Boutique Application Process

Whether you want to sell on your own website, a Facebook group, or sell on an existing website like Amazon or Ebay, Pete + Lucy is the answer. There are no limits when you have a worldwide audience to market to!

How does the application
process work?

First, fill out our Boutique Application*. We will carefully review your application and evaluate your city for availability. If space is available, your application will be approved and you will be emailed onboarding instructions!

When will I know I’m approved?

We evaluate candidates every Tuesday & Wednesday and notify them on Wednesday evenings.

What happens if I’m selected?

If you are selected, you will be emailed further onboarding instructions, including the links needed to purchase your Opening Bundle!

*By filling out our Boutique Application, you acknowledge that you are not engaged in business as a wholesaler and you agree to follow all of our business’s terms and conditions to be an active Retailer. You also agree to be contacted by email or text by Pete + Lucy (don’t worry, we don’t share your information with any other company).

Step

2.

Wait for Approval

Clock photo

Almost there...

We evaluate candidates every Tuesday & Wednesday and notify them on Wednesday evenings. Keep an eye out for an email or a text about your application approval.

If you are selected, you will be emailed further onboarding instructions, including the links needed to purchase your Opening Bundle!

If you haven’t yet, fill out our Boutique Application to start the process.

Step

3.

Buy Your First Bundle, Lock Down Your Area

Woman smiling at computer

I’m approved! Now what?

If your application was selected and approved, congratulations! You're now eligible to purchase your first clothing bundle. Once purchased, you are officially a Pete + Lucy Retailer and have locked down your territory! You can view all the bundle pricing and details below. We do offer payment plan options for Retailers to make starting your own business as easy and stress-free as possible. We also provide resources to help guide your new business! When you're ready to purchase a bundle, use the unique purchase link we emailed you.

Don't forget that to stay an active retailer, we require that you spend at least $175 per calendar month in inventory.

Step

2.

Wait for Approval

Almost there...

We evaluate candidates every Tuesday & Wednesday and notify them on Wednesday evenings. Keep an eye out for an email or a text about your application approval.

If you are selected, you will be emailed further onboarding instructions, including the links needed to purchase your Opening Bundle!

If you haven’t yet, fill out our Boutique Application to start the process.

Clock photo

Step

3.

Buy Your First Bundle,
Lock Down Your Area

Woman smiling at computer

I’m approved! Now what?

If your application was selected and approved, congratulations! You're now eligible to purchase your first clothing bundle. Once purchased, you are officially a Pete + Lucy Retailer and have locked down your territory! You can view all the bundle pricing and details below. We do offer payment plan options for Retailers to make starting your own business as easy and stress-free as possible. We also provide resources to help guide your new business! When you're ready to purchase a bundle, use the unique purchase link we emailed you.

Don't forget that to stay an active Retailer, we require that you spend at least $175 per calendar month in inventory.

Need ideas on how to sell?

Check out our How to Sell guide for fresh ideas!

How to Sell

Opening Bundles

Baby
Bundle
$284
‍investment
Mini
Bundle
$550
investment
Boss
Bundle
$1,022
investment
Baby bundle with "most popular" banner

Baby
Bundle

Ease into having your own business with our quick start option. This is our most popular bundle!

Your Investment
$284
Average Retail Value
$568
Most Popular
Includes:

20 pieces from our current seasonal collection core line and our preorder collections.

10 accessories

Free Shipping

Mini bundle image - two girls sitting down.

Mini
‍Bundle

Start off slow and steady with a darling variety pack that will help you ease into being a business owner.

Your Investment
$550
Average Retail Value
$1,136
5% Savings
Includes:

40 pieces from our current seasonal collection core line and our preorder collections.

10 accessories

Free Shipping

Photo of 4 girls sitting down in P+L clothes

Boss
‍Bundle

Stock your boutique handsomely with our biggest bundle.

Your Investment
$1,022
Average Retail Value
$2,272
10% Savings
Includes:

80 pieces from our current seasonal collection core line and our preorder collections.

20 accessories

Free Shipping

Sezzle 
Buy now, pay later
4 Payments | 0% interest
Choose sezzle at checkout.Buy now, pay later
Sezzle
4 payments | 0% interest
Choose Sezzle at checkout.

Official Pete + Lucy Retailer Perks

Pete + Lucy wants to support your family, business, and passions. All Pete + Lucy Retailers can enjoy exclusive access to complimentary learning & community materials and programs.

Complimentary access to The Boutique Blueprint Website with educational materials.

Access to two private Pete + Lucy community Facebook groups.

A one month waiver of the minimum order requirement each year to use at your discretion.

FAQ's

How does the $175 monthly minimum order work?
Do I have to pay the full price of the opening bundle up front?
Can I purchase a sample prior to signing up?
How much can I make as a Retailer?
Do I have to sign a contract?
Can I sell this line if I already have a boutique or am a direct sales rep for another company?
How does the compensation work?
How much can I make as a Retailer?
What is your refund policy?