Apply now before your territory is gone! Submit your Retailer Application today.

Introducing
Pete + Lucy

We are a U.S. based, wholesale company offering trendy, affordable children’s clothing to people who want to turn their excitement about fashion into a full blown business.

Created by a mom who has a
passion for being an entrepreneur.

Pete + Lucy was created by a mom with a passion for being an entrepreneur. She entered the children’s clothing world when she created an online boutique from her living room, which became a multi-million dollar business in just over a year. Her dream is to help others find their own success, so she has thoughtfully designed a line that is different from all of the others out there.

Turn Your passion for fashion into a business

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Start a new boutique

Pete + Lucy will give you the tools and guidance you need to start your own boutique with our signature line.

Start Your Boutique
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Add to your existing boutique

Already have an established boutique? Add our line to your collection!

Add to Your Boutique

How is Pete + Lucy

different?

Our Clothing

Our Clothing

Unique core styles for girls with fun patterns

We produce core styles for girls (dresses, pant sets, short sets, rompers and capri sets) in fun patterns that will only be printed in limited runs.

High-quality garments at an affordable price

Our clothing is made of high-quality, super-soft fabric, and it’s oh-so adorable. Not only is our clothing trendy and unique, it’s affordable! Your customers will love boutique styles at bargain prices.

Made for girls and boys

In addition to our core line for girls, we also offer special orders for infants, holidays, sibling sets, and our favorite…BOYS!

Fresh releases each week keep customers excited and engaged!

Our Market

Our Market

No oversaturation

One of the problems direct sales consultants have when building a business is oversaturation of their market. Each wholesale application will be carefully examined. We monitor each individual city for how many Retailers we will allow.

Unique and uplifting

If multiple Retailers exist in a market, we encourage them to join forces and use the power of their combined inventories and customer lists. This way, they are not directly competing and can benefit from teaming up at events! Because our items are limited in quantity and offered each week, each Retailer will likely be carrying different inventory.

Individual cities are
monitored for Retailers

Each application is hand-selected to avoid oversaturation of the market! We monitor each individual city/territory for how many Retailers we will allow.

Average retailers per city:

Small cities: 1-3 Retailers
Large cities: 3-5 Retailers

AND YOU

And You

Grow your boutique
with Boutique Blueprint

Pete + Lucy has teamed up with The Boutique Blueprint to give you complimentary access to their educational materials.  Once you begin your Pete + Lucy journey, you will receive their official “Boutique Blueprint” which will give you the bones to starting your business from start to finish.

Choose how you sell

Whether you’re already a boutique owner, or you’re looking for a new side hustle, P+L is perfect for you. Our Retailers include boutique owners, online store owners, and individuals just wanting to make money while having fun!

Get access to our
private Facebook group

Our Retailer Support group allows Retailers to connect with one another to stay up to date with our products and also support one another with questions and encouragement. Our Retailer Buy, Sell, Trade group allows Retailers to connect with one another to sell inventory they are not moving and purchase inventory their customers are looking for.

Run your business your way.

We supply the clothes, marketing materials, and support — you take it from there. You name your business, create your marketing strategy, decide where to sell and set your own pricing (within our MAP guidelines).

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We are
family-first

and encourage our retailers
to put family over business.

Money is not at the heart of our operations. There will never be financial pressure to purchase, and we encourage each Retailer to carefully monitor their finances to ensure they’re balancing their business needs and their family needs. We consider all of our Retailers family.

Get Started
Group of girls posing in bright Pete + Lucy clothes

We are
family-first

and encourage our retailers to put family over business.

Money is not at the heart of our operations. There will never be financial pressure to purchase, and we encourage each Retailer to carefully monitor their finances to ensure they’re balancing their business needs and their family needs. We consider all of our Retailers brothers and sisters.

Start Your Boutique
Group of girls posing in bright Pete + Lucy clothes
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You’ve got questions, we’ve got answers!

Read our FAQ's